Cask Marque

Cask Marque, the Trade organisation set up by the leading UK Brewers and Pub retailers to encourage good beer keeping and increase consumption, selected the MOBi "Quick-2-Find" technology to support the 2007 Best British Beer promotion.

The technology is unique in that a standard SMS text message sent to 83211 can initiate a full web hosted database search to return the details of the outlets nearest to individual users.

The technology has been developed to search over 2.5 million records matching both the service and the location and simultaneously cross referencing the UK postcode database. Once a specified location is identified the advanced technology will extend the search area until 2 outlets are found. Details will be returned as either name and phone number or full name, address and number. Information up to 160 characters can be returned.

Further applications include searching What Where and When to search and edit live availability.

The full Quick-2-Find search technology can also be provided for online search.